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When it comes to fragrance modeling, it's all about the face. Not just any face, but a compelling face that can sell a product with just one look. One image can have the power to move millions of dollars worth of products. To do that, the chosen face of an international ad campaign must possess a wide appeal to both men and women of different demographics, crossing geographic borders, races and nationalities. With millions of dollars at stake, the industry typically rely on their heavy hitters to anchor these campaigns. These were the internationally recognized male supermodels who have perfected the art of seduction and mastered the art of creating desire for a product with just one look. It was the exclusive realm of the very few who have reached the pinnacle of success in the modeling world having worked with the world's top photographer and creative talents to create not only successful marketing campaigns but also one in a rare while producing iconic image s that withstand the test of time. Then within the past decade, there was a seismic shift in the traditional approach to fragrance modeling. If one the goals of a campaign is to appeal to as broad an audience as possible, then why not tap into the power of celebrity and the international appeal of movie stars. Many of them were former models themselves before becoming actors, while others are celebrated for their movie star good looks and sex appeal. Celebrities were already successfully taking over as brand ambassadors for luxury watches and leading underwear campaigns, so why not fragrances too? Suddenly the biggest names and familiar faces from movies and the world of sports were seen everywhere in print ads for the fragrance industry. At its core the marketing strategy relied on the celebrity's ability to convert just enough of member of their huge and loyal fanbase into actual consumers who will buy products endorsed by their onscreen idols. Judging by the number of ads I have never seen and did not even know existed, I am assuming the gambit did meet expectations when it came to return on investment. But then I will let you be the judge of the celebrity marketing trend. When I say an image is iconic, it has transcended its original purpose of product marketing, has had a lingering impact on popular culture because of its message, it represents a significant milestone in fashion history, it is unique artistic artistic achievement, but most importantly it has endured the test of time and remains just as stunning, relevant or provocative today as when it was first published. Waiting in the wings is a new generation of faces so special, they are destined to become icons of the future.

We are blessed to live in a time where there is such a over-abundance to male beauty to appreciate, we are sometimes forced to make the difficult decision as to which gorgeous man is our favorite. Today we pit West Coast Male Model Michael Yerger against Up and coming Southern Stunner Levi Conely. I do a fair amount of research to pick right the contenders for these contests so that they are as evenly matched as possible. The fur will fly no matter who gets voted the winner because people in the know are very much decidedly either Team Yerger or Team Conely. Have fun judging and voting for your favorite model. Apologies in advance for combining some the questions due to poll restrictions. Category 1: The Face In Fashion, your face is your money-maker and it will open doors and help you make the right connections. Just ask former pornstar Igor Kolomiyets turned male supermodel. Alex Libby posed naked with full-on erections for a British Gay Porn site and became a male supermodel. And of course, the legendary rise to fame of Kevin Baker whose chiseled face helped him land a sugar daddy who happened to be Cavin Klein. With male beauty, we're looking for strong faces with symmetry, and unique features that make the model interesting and draw the viewer into the image. For example, there is no other face that communicates a lie of class, wealth and privilege better than the one that belongs to Sean O'pry. When you need ruggedly handsome you hire David Gandy. These industry veterans are the two highest paid male models in the world. Looking at headshots you have to use your imagination to see whether the model's look can be adapted to different clients and appeal to different demographics. They have to be convincing in order to sell, sell, sell. Michael (on the left) has beautiful eyes with long, flirty eyelashes. People usually call men with this trait "pretty" because long lashes are a feminine feature. Fortunately, Michael has thick masculine eyebrows that help to balance his look. He has a full set of lips which also considered feminine features. He uses facial hair that is somewhere between scruff and a beard to accentuate his masculinity and this helps to make those pouty lips less noticeable. The beard also helps to define his jawline and cheekbones. The feminine features are balanced and do not detract but they are still there working their magic. We see him as a handsome man, but we don't realize that those flirty eyes and kissable lips are subtly drawing us in. Levi (on the right) has the kind of square-jawed, chiseled features that can only be described as All-American good looks. He is masculine, classically handsome with a wholesome and heroic appeal. He has deep set eyes which gives his gaze intensity. Without this very special feature, all of that chiseled perfection might come off as cold and boring. Instead, he looks like he could have been the high school Prom King, the football team captain who had a full scholarship to University. He was popular in his fraternity where he honed his skills as a leader of other men. If Abercrombie & Fitch were still around, he would take center stage in all their ad campaigns. In a couple of years as his looks mature, Ralph Lauren might snatch him up. Category 2: Commercial Print Let's not get ahead of ourselves with talk of starring in national ad campaigns. Most models start out doing print work for catalogs. It might be a department store or it might be for a product sold through mail order or online. For commercial work, you need to look good in whatever you are wearing and you have to project accessibility and fun. For underwear ads, the models need to project confidence regardless of how see through or ridiculous the design of the product. The pose should be the best angle to view the product. Physical fitness is a must, but you have to avoid looking stiff all the while flexing those abs and leg muscles. Category 3: Seduction Even in fitness and swimsuit modeling, models need to master the art of seduction. This requires them to look through the camera and connect with the viewer with their eyes. In addition, they have to use body language and poses that not only make their bodies look good but also show off the product. The consumer has to be seduced into believing that if they body the product, they will look and feel just as sexy and attractive as the models in the photo. Category 4: Editorials Many professional photographers hire models for a photoshoot on spec, and then selling the images to a publication they regularly work with. Magazines like DNA have contributors from all over the world, especially for their swimsuit and underwear issues. These days, it is seldom that a men's magazine will commission a well-known photographer to shoot their fashion editorials unless there is a major celebrity or brand sponsor involved. Editorial shoots are expensive because they require a fashion director, creative director, models, locations, sets, lighting, and tons of different outfits. The images will follow a theme or a story and models have to be cast for their roles. The more versatile a model can be with his looks, the more he can get. Both our models did a great job with their photoshoots and creating visually stunning photos that are moody, sexy, and mysterious at the same time. Michael was able achieve a sexy blue-collar mechanic and Levi's body hair adds even more testosterone to the gritty vibe of the streets at night. Category 5: Fashion Modeling and Posing In fitness or physique modeling the primary focus is to make your body look good. In fashion modeling the main focus is on making the product look good. This means the model has to get into exaggerated positions and hold still while the photographer captures the image. Despite being in awkward poses, the model has to make sure their body looks ripped in the photos but without looking like they are flexing or straining. Additionally, part of posing includes the expression on the model's face. Michael looks like he's about to have a private moment to address how full and constricting that jockstrap looks. And as much as he loves his man-kini, Levi realizes he does not want tan lines and is a snap of a button away from going au naturale at his tropical paradise location shoot. Category 6: Sex Appeal Models are at their most vulnerable when they are completely nude, and especially when working with a photographer they don't know. Some are more comfortable with being naked than others, but they can't let any of the insecurity show. They have to project a sense of being uninhibited, their nudity represents freedom and therefore they must look natural, unembarrassed, comfortable and not sexual. They must connect with the viewer, but their expression must be neutral and not in any way provocative or suggestive. By taking the sexual elements out, mainstream magazines can feature nudity as part of an editorial without worrying about being exploitative. Category 7: Rear View Assets A model's hind assets are equally important as any other part of his body and therefore the models should know how to show it off by making it look sexy but not vulgar or suggestive. Clearly this is where we see the biggest difference between the two models. It is a matter of personal taste that for some of us continues to change and evolve over time. Category 8: Selfies Modeling agencies used to use Polaroid cameras to screen new models because you have to be practically flawless to look good in an instant photo taken with a low quality flash bulb. Nowadays if you want people to see the real you, without make-up, photoshop, professional cameras and lenses, lighting etc, a simple selfie taken with natural light and not using any filters will suffice. Phone cameras have such high resolution that it will capture every flaw and every pore. Fortunately, our models have flawless skin. Taken at only an arm's length away, Michaels selfie makes me realize how much I want to kiss those pouty lips. He has amazing cheekbones and his face is perfectly symmetrical which we did not see in the head shot. Despite all the facial hair, he really is pretty to look at. Levi, meanwhile is just as clean-cut, clean-shaven, and manly at home just as he is in the image he projects. Now it's time to vote.