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How “International Male” Captured the Gay Gaze—One Bulge at a Time by Michael Musto


Steve

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Ahhh International Male and Undergear. My dad somehow got on their maiing iist when I was just 15. I think those catalogs did me more good than they did him. I know  IM helped  me discover my true sexuaity!

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I remember Ah Men quite well before IM... Ah had quite scintillating garments from Caftans to  Rudy Gernreich licensed swim and underwear at a fraction of the cost of the regular priced clothing in Beverly Hills. I remember seeing Bob Noll, Gordon Grant and Bill Cable as models...Ah those were the days! 

NollGrantCable.jpg RudyG-AhMen.jpg
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I saw the catalog go through the post office and got on on their maleing list. I think I cemented many a page together lol.

 

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Guest lev_igor33

Those ads kind of confirmed that I was different- in sexual orientation I M advertised in Playboy. My brother subscribed to Playboy, the girls didn't do much for me but those guys were like Viagra. I was a chunky  kid and would fantasize to be built and be able to wear sensual underwear/clothing. I grew up in an old greaser neighborhood in Chicago, It was Roman Catholic and  not open to alternative lifestyles.   Thus, childhood wasn't always the best of times.

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I think the only thing I ever ordered from Ah Men was this apron (there was a snap on pocket for the front in case you were wearing it for a modest crowd) I wish I still had it or could get another one... it was quite popular at dinner parties in the 70's and 80's!  I ordered the scoop neck t-shirts from UnderGear... and that's about it... but all the catalogs were always fun to look at over the years.

GG-AhApron.jpg
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I loved the IM catalog. The models were athletic and muscled and proved to be the ideal I would emulate. I wore the contour briefs they sold which had an ample pouch and were the most comfortable iI have ever worn. My favorite of their models was Rich Jenkins and you can see why in the attached. 

7001.jpg.aa76414cb35bb9262e819b55468a8b8b.jpg RICH JENKINS 10 unnamed (1).jpg 2019 RICH JENKINS 123.jpg.fd1d54d699889099bb51fac54870bcb2.jpg RICH JENKINS (4).jpg
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I was a mall rat in the mid 80's and would purchase International Male at B-Daltons. It was my go to JO mag, it stood out of all the magazines to me as there were few men's magazines at the time where you could view hot guys in sexy swimsuits and underwear.

I much later recognized in my enjoyment of 80's porn that one of the IM models also as a gay pornstar Brian Maxon. Boing!

And I just discovered this gallery as well now

 

He is still one of my all time fav early models of IM!

Thank you for posting this topic Steve, here's some of my fav Brian Maxon model photos.

 

cb98fba77cc61ce593c01899971c2528.jpg

Edited by biguy7341
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Oh yeah! Brian Maxon! What a beauty! He definitely ranks as one of my favorite IM models. Along with John Coulter and David Knight. How I wish I had saved those catalogs! Shame on me!

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  • 11 months later...

I was just thinking about this thread yesterday... Ah Men started by Donald Cook as a store in West Hollywood in the early 60's... I met him after he retired in Palm Springs... he was a very nice man, he died in 2016. The business really took off after they started a mail order business... fun fact they provided much of the mens beach clothing in the Beach Blanket Bingo movies in the mid 60's!

beachblanketbingo1965.20605.jpg

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  • 3 months later...

Happened across one in a stack of magazines in my high school homeroom.  I spent days devising an overly complicated Mission Impossible caper just to sneak it out of there.  I was giddy and nervous the rest of the day and my book bag felt heavy and as if I had stolen crown jewels in there. That catalog was nervana to me. :jerk:

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