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My Rainbow Blog

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About this blog

The online journal of @JoelR.  My thoughts on porn trends, community management, and what it's like to run AdonisMale.

Entries in this blog

On Marvels

This is an artist's rendition of NASA's Cassini spacecraft before it burned up in the atmosphere of Saturn.  There is marvel in the universe.  There are great spaces to cross. There are vast unknowns to explore. There are wonders to both humble and elevate us.     Earlier today, rioters violently stormed the US Capitol and interrupted the counting of the Electoral College, a procedural vote with a predetermined outcome.  The rioting only forestalled the count.  How small.   How bi

JoelR

JoelR in Thoughts

On Six Years

Our community started in 2013.   It took us six years to hit 10,000 members.  It took us six years to hit a half million gallery photos.   In our seventh year of 2020, we've already hit 15,000 members and 1,000,000 gallery photos -- a remarkable achievement that demonstrates how we're not just growing, we're accelerating. It may have taken us six years to establish a foundation.  But it's to set-us up for an amazing new six years of fabulous growth.  To everyone in the community,

JoelR

JoelR in Milestones

On a Thousand Little Steps

Building a community happens in both big ways and small ways. We've undergone big, identity-shattering transformations that have catapulted us into new directions, new content, and new groups of people.  We've also undergone thousands of tiny little steps, every day to grow the community in more quiet ways.   I try to not lose sight of the 'thousand little steps' to improve: the tiny minutiae that - on their own - may not seem like a lot.  But compounded over time, they add up.  Each i

JoelR

JoelR in Community Management

On Belonging

There's a human desire to belong.  It's a natural, powerful extension of our socialness.   Our community has always prided itself on welcoming you to belong, regardless of your sex, age, gender, orientation, or other social factors that divide and neatly categorize us.  Our community contains a et a fascinating array of people who have traveled through our forums, and I continue to be amazed at the brilliant diversity of people who choose to belong in our community. For those of you wh

JoelR

JoelR

On Free Speech

Parler is a new social media platform that promises 'free speech' to users who were kicked off Twitter.  Ironically, they've posted community guidelines that are stricter than those of Twitter: https://www.techdirt.com/articles/20200630/23525844821/parler-speedruns-content-moderation-learning-curve-goes-we-allow-everything-to-were-good-censors-days.shtml

JoelR

JoelR

On Pride

Photo of Martha Johnson and Sylvia Rivera, founders of STAR and the first pride parades in 1989. June is Pride Month.  The Stonewall uprising was a riot started by trans women of colour against police brutality. Pride is intrinsically intertwined with a rainbow diversity of black, people of color, and trans.

JoelR

JoelR

On Crisis

Obstacles and challenges are a part of life, and the more severe the challenge, the more that we're tested.   There are those who freeze up and become negative, blaming the world.  There are those who rise to the occasion.   What kind of person are you?  Who are you surrounded by, and are your friends empowering you to make the most out of this situation in spite of the crisis?   

JoelR

JoelR

On Control

There are things we can control and act on, and things we can't.  Focus on the things you can control.   I have infinite sympathy for those whose lives are turned upside down by Covid19.  Many have lost jobs, many have family members who are hospitalized (and they're unable to visit), many have had to change plans.  Channel your energy, thoughts, and prayers to the actions that you do control.  If you're being forced to work from home, rearrange your home office to make it more comfort

JoelR

JoelR

On Relaxation

There's a lot of negativity right now in the world, from market crashes and joblessness to heartbreaking stories of personal tragedy.   It's important to distance yourself between what's truly impacting your day to day life, and what's happening to the world at large.  One way to do that is to step away from the non-stop negativity by simply relaxing.  This can be 3 minutes of deep breathing at work or 30 minutes of peaceful meditation at home.  My neighbor invited me to do that with t

JoelR

JoelR

On Covid19 Second Wave

Covid19 is a healthcare crisis.  And a healthcare crisis means that until we have healthcare solutions (eg. a real vaccine, herd immunity, slowing the rate of transmission, identifying vector sources faster), the economy and daily life are going to be a second priority.  I know some of you can't wait to reopen the economy; even worse, I know many people are facing severe financial hardship.  It's hard to argue with not having money to put food on the table versus an intangible virus, but I think

JoelR

JoelR

On Size

There are life stages to a community: inception, growth, maturation, and then mitosis.   When do you know when you switch from a new community to a growing community, or from a growing community to a mature community?  When does it become more important to protect the existing members than to welcome new members?  

JoelR

JoelR

On Control

For the people who have been forced to stay at home during the age of coronavirus .... There are some who can find serenity in their lives There are some who panic, who fall to the social anxiety and overwhelming negativity I've certainly bounced between both myself.  In the early stages of the coronavirus in the first week of March, several of my friends who are medical doctors privately warned me that Covid-19 would be bad, and that I should stock up on food and non-peris

JoelR

JoelR

On Humor (Part 4)

We're almost to the end of the month! Humor to get through stay-at-home orders ...                    

JoelR

JoelR

On Humor (Part 3)

More humor to help you get a chuckle during stay-at-home orders                  

JoelR

JoelR

On Humor (Part 2)

Some humor to help you get through stay-at-home orders.  Which one is your favorite?                    

JoelR

JoelR

On Humor (Part 1)

Some humor to help you get through stay-at-home orders:                  

JoelR

JoelR

On Popularity

Popularity is a function of both intensity and time.  What was popular last year is different than what is popular than this year.   One of the challenges of our community software is that it measures popularity since the time of the items' creation.  An item that was created 5 years and collects 1000 votes is considered more popular than item that was created only 1 month ago and collect 800 votes.   But which one is actually more popular, at this time?  How would you display it,

JoelR

JoelR

On Overchoice

Users usually like choices.  Except when the choices become overwhelming.  Some implications for community design: One of the dangers and challenges of a community such as ours is not in offering too much, but in organizing it within too many choices.  Users need to be able to navigate with a clear and simple design, and part of that means constantly considering the dangers of adding 'yet another' new category or section.   How experienced users navigate is very different t

JoelR

JoelR

On Honeytrap

While I wish the website would be universally popular based on the strength of our content, I recognize that we need to build a better 'honeytrap' to capture and delight users.  This means better galleries, better content, and better resources than anyone else in the world.  This is a high bar, but not an impossible achievement and certainly one that I'm willing to pursue.   The question is how to later convert those visitors, guests, and lurkers into active members?    

JoelR

JoelR

On Timeliness

One of the evolving ideas in the back of my head is the need to ensure timeliness and relevance of the website.  Many users came from places that shared content that were popular a decade ago.  Interests, tastes, studios, and actors have changed.  What was popular ten years ago may still retain a sense of nostalgia, but the activity and interest in the subject will naturally decrease over time.  Modern users search for new pornstars, new studios, and new scenes.   I haven't fully come to te

JoelR

JoelR

On Goals

I was recently asked by a friend how to start up a community in three months.   Okay. Why did he choose a deadline of 3 months?  What kind of community does he want?  What are the objectives of his community, and how does he want to empower his members?  What kinds of content can he offer in his community?  What kinds of features, customizations, and technical interactions does he require?   Until you have the goals, you won't be able to create a strategy.     When we mo

JoelR

JoelR

On Platforms

As part of the evolution of our website with the onboarding of Yahoo Groups, one of the biggest shifts that we're facing is from a community to a platform.   What is a platform?  A platform is a foundation on which other people or groups can build.   What is a community?  A community is a fellowship of people having a particular shared interest.   A platform is neutral.  A platform serves others, but has no mission by itself.  A community, on the other hand, does have a sta

JoelR

JoelR

On Language, Limits, and Freedom of Expression

We recently opened our doors to Yahoo Groups who migrated to the site to start their clubs.  We have new clubs dedicated to a rainbow array of interests.  The language, niche, and fetishes of many of these new clubs stretch far beyond the historic focus of our site.  The onboarding of these clubs opens up a new set of perplexing and serious questions: What are the limits of this community?  For those limits, is there a difference between spoken vs unspoken guidelines? 

JoelR

JoelR

On Minimum Specifications

Usually in an organization, there's a set of minimum specifications ("specs.")  It's a minimum set of requirements that the task, objective, or product needs to meet.   Most of us spend our professional lives rushing to meet those minimum specifications before we go onto another project with yet another minimum specifications.  On and on.   I'd like to think that as AdonisMale grows, we're not racing to the minimum.  We try to climb to the top and even if we can't quite get there, we s

JoelR

JoelR

On Pausing

Most of us go, go, go.  We go to work, go to the gym, go back home, go back to work, go to meet up with friends, go for professional development, go for one of our countless dates and meet-ups for family members, children, siblings, or friends.   On my website, I have limited time to do stuff.  I spend all week thinking of the items that I'd like to do in the few short hours of the weekend that I have available, and when the weekend starts, it's go go go. Sometimes it's worthwhile to p

JoelR

JoelR

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